Your Partner in International Education

Helping NZ schools build confident, sustainable international programmes

Bespoke consultancy grounded in over 20 years of experience across the secondary, tertiary, and regional international education sectors.

Scroll

Practical Support for International Growth

Collaborative, tailored services designed to help your school build and sustain a thriving international programme.

Marketing Strategy

Develop targeted strategies to raise your school's international profile and attract the right students from key global markets.

Agent Network Development

Build and manage strong relationships with education agents worldwide, connecting your school with trusted recruitment partners.

Market Identification

Identify the most promising international markets with research-backed recommendations for targeted, sustainable growth.

Offshore Marketing & Travel

Plan and execute purposeful offshore marketing trips, ensuring every journey builds meaningful connections and delivers results.

Academic Partnerships

Facilitate school-to-school partnerships that enrich the educational experience for both international and domestic students.

Student Experience & Placements

Support outbound student experiences, itinerary design, partnership facilitation, and group placement coordination for agents.

Helen Richardson

A Trusted Advisor for Schools of All Sizes

I am an independent international education consultant based in Waikato, working with schools across New Zealand to strengthen their international strategy, agent networks, and global presence.

My career spans more than two decades across the secondary, tertiary, and regional international education sectors. I have worked in various roles within international departments, supported regional collaboration across Waikato, and contributed to national initiatives strengthening New Zealand's international education ecosystem.

I have travelled extensively to key international markets, building long-standing relationships with agents, partner schools, and sector colleagues. Schools work with me because I bring a warm, relationship-driven approach combined with deep sector knowledge.

20+Years Experience
3Education Sectors
NZWide Coverage

Experience That Makes a Difference

I listen carefully, tailor every recommendation, and focus on solutions that are realistic, sustainable, and aligned with your school's values.

01

Deep Sector Knowledge

Over 20 years spanning secondary, tertiary, and regional international education means I understand the realities schools face — limited time, limited capacity, and the need for clear, achievable strategies.

02

Global Relationships

Extensive offshore experience and long-standing relationships with agents and partner schools across key international markets, with practical insights into cultural expectations and nuances.

03

Practical & Collaborative

Every recommendation is tailored to fit the culture and rhythm of school life. Whether starting fresh or refreshing an existing programme, I provide steady guidance for confident decisions.

What People Say

Agent

I first met Helen over ten years ago, and throughout that time she has consistently provided kind, dedicated, and highly professional support to our students and their families. Parents always felt reassured and confident knowing Helen was caring for their children in New Zealand. Because Helen was involved, I knew my students would be well supported. Many of them still speak with real appreciation for her and take great pride in their New Zealand education experience.

YA
Yumiko Arashi
Educational Consultant, EDICM
Partner

Helen is a highly respected and trusted voice in New Zealand's international education sector. She combines deep sector expertise with exceptional cultural sensitivity, particularly across Asian markets, allowing her to build genuine, lasting relationships with schools, agents, and families alike. Helen brings not only credibility and professionalism, but also warmth, integrity, and a nuanced understanding of cross-cultural engagement to everything she does.

MK
Misako Kitaoka
Founder, MKC Consulting

Let's Talk About Your School's Goals

Whether you're exploring international opportunities for the first time or looking to strengthen an existing programme, I'd love to hear from you.

Send an Enquiry